New MKTG Group Resource:

Work with your MKTG Dashboard alongisde the Facebook Business Suite.

Are you annoyed that 3rd Party Apps such as Hootsuite & Later.com lately?

Since Facebook has been limiting your ability to add in simple features like tagging people, tagging locations, or making reporting all in one place for Facebook-owned platforms such as Facebook & Instagram- what to do to keep your productivity moving forward?

Check out the new Facebook Business Suite here that you can start from your own Facebook Page!

You will be able to: -

Manage & schedule your Facebook & Instagram Posts
- ALSO Create custom carousel and slideshow media from a graphic or video
- Create custom-branded images - Boost Posts that are performing well right from the main page
- Continue to leverage the work you are doing in your MKTG Dashboard to now implement the amazing messages that you want to market yourself!

For more information and accountability, please visit http://mktgbrand.com/group and join the MKTG Group for weekly resources like these to keep you on the leading edge of consistent marketing that works!!

There are two programs that I love using to schedule out my marketing content. And as a person who loves sharing the GOOD news about what our business is doing with others, I feel like tagging is such a crucial component to reminding people who our story involves is a great way to increase engagement & visibility.

When you are working alongside a client, a team project, or just want to feature someone amazing (as I do in the Your Ethical Business community with weekly guests), you want to make sure that all tags create a road that leads back to your original post to encourage other’s followers to become your followers, too.

Here are two videos created by the request of the MKTG Tribe members on how to quickly tag business profiles or personal Instagram profiles, depending on limited features of each app, on both Hootsuite and Later.com.

PS. If you are still deciding which content scheduler tool you’d prefer to use for your audience, I mention in the videos what some differences/similarities are if you are on the fence.

Tagging Business Accounts on Hootsuite

1) Create your posts all at once for all of the platforms you wish to use and schedule out to a later time.

2) Go back into each post (within each platform), and select edit

3) Start typing after the “@” symbol to populate the tag of business or public profiles on that specific platform (note: Instagram, Facebook, and LinkedIn handles or “@” accounts may be different- as I showed you mine was across each platform)

4) Save and publish after you see the tag selected in blue.

Tagging Personal & Professional Pages (must be public) on Later.com

1) Select the profiles you wish to create your post on the top (on the two circles of your profile, make sure the “+” button is selected and your picture isn’t greyed out)

2) Once you move forward after pasting your content from the marketing dashboard, move to the next step

3) In the step where we can work on Instagram and Facebook, you can easily click the “tag person” button under the image and click where you want the tag to be on the photo. ALSO- you can tag a person in the comments with adding the “First Comment” Feature

4) Unfortunately, Facebook does not populate tag suggestions, so you will have to manually tag someone on Facebook.

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I like to reference instagram.com and have Facebook or LinkedIn open and logged in just incase I forget who’s who and what the exact name of the account I’m tagging is. It’s a quick and easy pro-tip to reference who you need to, instantly.

Also, batching your content from the monthly Marketing Dashboard and including a spot to write down all of your tagged people is a great way to not miss anyone important you want to tag during your process.

Just imagine- if you can let at least 2-3 people collaborate with your post each week so they can share it out with their network, what would that do for your business and overall brand visibility?

If you have any questions about tagging using these schedulers, feel free to comment below or make some noise in the Facebook Community Group for Marketing Tribe Members only!

I suppose I don’t talk often enough about the fact that businesses that prioritize ethics, humanity, the environment, and simply doing more good than harm to our planet by existing is working - working well!

You see, when we think about the way the world of business works, yes it is true that corporations & big powerful entities drive decisions and make the impact on global levels to either help or destroy our planet and the people inside of it. But who gives these entities the power?

Consumer trends, motivations, and values is among the first few steps to really understand when creating any marketing plan. Without knowing what society looks like and how it fits into the world of business, you will have a very hard time speaking to, engaging with, and being relevant to people who will be part of your business community as consumers, referrers, or just advocates of your movement.

Each Wednesday, I encourage us all to participate in #WorldViewWednesday to continue to expand our viewpoint around society. Have challenging arguments to really listen to the other side. Read books & do some research on projects or topic areas you find most interesting to dive into. Learn something new! Get out of your own way, and break some old habits of a belief system that limits your own perspective.

I like to think - there are nearly 8 billion people on the planet- we truly know NOTHING!

Furthermore, if you are looking at the way consumers are behaving and what they truly value, I believe it is social issues. Especially if you are marketing to the highly influential groups such as Gen Z and Millenials- they absolutely LOVE businesses with a great triple bottom line, or B Corporation certified businesses.

I found this lovely resource to give you some sharable, or tweetable, quotes to dive further into the mindset and values of these groups and how doing good in your business is actually the way to go.

As your mission-driven marketing planner, I encourage you to start reflecting on some of these statics and facts and ask yourself, “what is the opportunity for me?”

We want to always be innovating and looking ahead. I invite you to do so with a conversation with me- let’s chat about what is possible for your brand and how you can bring more good into the world!

I have learned that to be a movement-maker, a world-changer, and a leader of my mission, one of the biggest elements to have as a human being is to eliminate the fear of not being liked & agreed with by all, but putting ourselves in the center of the most ugliest places of society. This is how change is made. 

I’m trying my best to be open to all perspectives & conversation starters, so bear with me. I believe this is how we progress collectively together as a functioning society to treat human beings with so much more dignity & respect. 

Maybe we are saying the same thing with different words attached that make us feel we are in disagreement? 

Coming up on 6 hours of journaling and expressing how I feel, I really am not yet ready to put together a formulated, eloquent wording with regards to conversations around racism. I am trying to do so much better.
 

HOWEVER, I do want to acknowledge the ongoing

• exhausting injustice of the mistreatment in law enforcement upon the Black Community
   

• the inexcusable negative outcomes of sick or lethal cases in these communities during COVID-19 pandemic
   

• defeating decades of history upon the people of color that have been brutally mistreated & hold us where we are today. 

#BlackLivesMatter

I’ve created this resource after a weekend of intense social media uproar and many people left in fear of how to move forward with their businesses who heavily rely on social media to keep showing up in service.

Please feel free to comment if this resource was helpful and share with anyone who would find it valuable. Thank you so much for leading with your mission & movement!

Dana Magnus