I suppose I don’t talk often enough about the fact that businesses that prioritize ethics, humanity, the environment, and simply doing more good than harm to our planet by existing is working - working well!

You see, when we think about the way the world of business works, yes it is true that corporations & big powerful entities drive decisions and make the impact on global levels to either help or destroy our planet and the people inside of it. But who gives these entities the power?

Consumer trends, motivations, and values is among the first few steps to really understand when creating any marketing plan. Without knowing what society looks like and how it fits into the world of business, you will have a very hard time speaking to, engaging with, and being relevant to people who will be part of your business community as consumers, referrers, or just advocates of your movement.

Each Wednesday, I encourage us all to participate in #WorldViewWednesday to continue to expand our viewpoint around society. Have challenging arguments to really listen to the other side. Read books & do some research on projects or topic areas you find most interesting to dive into. Learn something new! Get out of your own way, and break some old habits of a belief system that limits your own perspective.

I like to think - there are nearly 8 billion people on the planet- we truly know NOTHING!

Furthermore, if you are looking at the way consumers are behaving and what they truly value, I believe it is social issues. Especially if you are marketing to the highly influential groups such as Gen Z and Millenials- they absolutely LOVE businesses with a great triple bottom line, or B Corporation certified businesses.

I found this lovely resource to give you some sharable, or tweetable, quotes to dive further into the mindset and values of these groups and how doing good in your business is actually the way to go.

As your mission-driven marketing planner, I encourage you to start reflecting on some of these statics and facts and ask yourself, “what is the opportunity for me?”

We want to always be innovating and looking ahead. I invite you to do so with a conversation with me- let’s chat about what is possible for your brand and how you can bring more good into the world!

Last week, Roy Kessel and I had a delightful conversation about how to navigate the new normal of our world as it pertains to the philanthropy world. Using Mission-Driven Marketing, I brought some hope into the conversation about how we all can continue to build and connect with their communities.

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Join us for S2:EP24 of the Sports Philanthropy Podcast as Dana Magnus, the Founder of The MKTG Brand, and host of the “ETHICAL LEADERS LIVE”,sits down with our host, Roy Kessel, to discuss how her approach to ethical marketing practices has translated to great success for her clients.

Dana Magnus is the CEO / Creative Branding & Marketing Strategist of The MKTG Brand and Speaker, Retreat Host, and Movement Leader. She leads her tribe with mission-driven marketing while changing the world aligning with Ethical Business Leaders & the B Corporation Movements.

Roy Kessel is the Founder of the Sports Philanthropy Network. Roy has worked in the sports business world for over 20 years including serving as an instructor in Northwestern University's graduate Sports Management Program. Having served as a sports lawyer representing athletes, entrepreneurs and start-up businesses, Roy has extensive experience helping organizations improve their strategy, marketing, communications and leadership development.

Every week Roy Kessel interviews the newsmakers in Sports Philanthropy. We take a look inside the innovative programs and creative strategies that help these outstanding organizations make a meaningful impact in their communities. We also interview cutting-edge vendors that have the ability to enhance the success of your organization.

We hope you enjoy our guests and we are always open to ideas for interesting segments. Feel free to reach out to Roy Kessel at rkessel@sportsloop.com and let us know who you would like to hear.