Are you hungry for a more juicy and delicious way to market your vision in 2022?
A marketing “umami” strategy reminds me of the perfect combination of elements coming together to give your diner the experience of a lifetime. Sweet, savory, bitter, sour, and salty.
WHAT’S ON THE MENU?
Are you hungry for a more juicy and delicious way to market your vision in 2022?
A marketing “umami” strategy reminds me of the perfect combination of elements coming together to give your diner the experience of a lifetime. Sweet, savory, bitter, sour, and salty.
All great leaders have a salivating VISION for the future, that’s why we follow them and want to eat up every “bite”. The insights and ideas bring perspective, bring empowerment, and bring hope- that’s why they are so irresistibly impactful.
I believe that all entrepreneurs who are building a personal brand can be mission-driven the moment they start to really get intentional about their marketing becoming a way to inspire and educate their community.
When it comes to measuring the impact of your vision, consider it’s value by how often it’s accessed, experienced, and utilized. All chefs love to see the plate cleaned as the best complement. Think of your marketing department as the same way eating up every part of your vision!
A marketing “umami” strategy reminds me of the perfect combination of elements coming together to give your diner the experience of a lifetime. Sweet, savory, bitter, sour, and salty.
For entrepreneurs struggling with carving out time and focus to work on their own marketing when it doesn’t come innately intuitive to them, you may relate, I put together a quick list of 5 ways you can simply share your vision. Mark one of these prompts into your calendar spread out over the next 12 months and enjoy the simplicity of knowing it’s being broadcasted easily and quickly!
GET FAMILIAR
Right out of the gate, this whole list wouldn't work unless you can quickly and easily access your vision statement. Did you even write one yet?
Your vision for the year can be:
A video of yourself talking it out (5-10 minutes)
A few pages of it written out
A collage/vision board put together by mixed media or assembled digitally
A playlist of music that describes your experiences that you want to have with artists, styles, and lyrics that are intentionally gathered
A recipe of a dish that has all of the ingredients, along with the flavors and sensations of taste that you are after - how can a delicious cheeseburger relate to your business goals and the results you are after? Is it responsibly raised meat with locally gathered greens and a beautiful steamy stack of ingredients perfectly standing still with the most perfectly seasoned french fries and a Belgian quad beer to wash it down? That’s what mastery tastes like to me!!!
Whatever the way your brain is wired to reference the way you dream up to keep yourself referencing a guide for yourself, make it a finished piece! And then put your vision somewhere visible to you to access for the following exercises below.
2. GET VISUAL
Use this prompt to help your vision become something, well, to visualize! Use your imagination, creativity, pictures, references, and other elements that resemble your vision.
Perhaps you have a dream home you pass to / from your commute every day, or a song that brings out feelings that you also want to feel when you live out your vision in your business. Use those to tell a story or support a post in your marketing.
When you explain it deep, wide, and with every detail you can describe, you are helping others “get it” and understand your vision. You can share it as a statement, as a video, as a graphic or photo, or with key phrases or keywords.
3. GET CHOOSY
You are clear with who needs to hear about this vision. It’s one thing to scream something loud and clear on the rooftops for everyone to hear, but you may be missing out on getting more intentional, creating a stronger pull with knowing the audience and focusing on them.
For example, when sharing my vision, I am using adjectives about the community I want to attract. Words like, “passionate, purpose-driven, inspired by social justice, environmentally-focused, responsible for their dreams, driven, experimental, humorous” which can detract people as much as it attracts people.
4. GET CLEAR(ER)
Are there other ways you can talk about your vision after sharing it or presenting it? I love doing market research at the beginning of the year with colleagues and new connections about “does this whole idea or concept even make sense?” and do the edits. Put out a few different iterations of your vision: short, long, in different places, and with different creative elements to let it get digested by different audiences who will find it useful and relevant!
For example, you may have used the cheeseburger recipe, but try to then take that and elaborate a bit more, or shorten it up, “I want to have my business stacked with clients enough to keep me full, but excited to come back for more once I get my appetite back- I want to rate my business 5-stars on yelp when I look at it with the level of service and quality I put forth!”
5. GET CONSISTENT
Last but not least, you are consistent with your vision and share it often. This work and these messages do not end on January 31st. You bring this vision into all of your meetings with your team, new people you meet, on your website, on the back of your business card, and weave it into the way you talk about your offerings.
Add your vision into your offerings
Add your vision into your meetings
Add your vision into the way you introduce yourself while networking
Add your vision into your branding & messaging
Add your vision in all conversations you have and describe ways that the people in front of you, on the other side of your social media messages, email marketing pieces, etc. play a role in your vision
If you are stuck creating a vision, I highly encourage you to start with a simple way to visualize a vision using the “umami” five basic taste sensations.
If you like simplicity, just start with a power phrase or word and let the details work around you each month.
As always, if you are in need of additional support around this vision and carrying it out into your marketing, the Impact-Driven MKTG Group supports you each week to put your vision into action!
