Have you ever heard the expression, “junk in, junk out” when it comes to nutrition, habits, and overall wellness?

As wellness is one of my top 4 values (being #2 on my list), I find this exercise along with regular attendance at CEO Days an essential part of keeping up with the health of your business and marketing “department.”

Do you ever evaluate the health of your marketing?

Maybe you feel like you are abiding by your plan, but do you know when it is actually working?

Here is a list of ways to look at your marketing and diagnose where you should be focusing on your efforts!

Please give yourself a rating of 1-10 in each area. 1 being weakest, 10 being strongest!

1. Look in the mirror

   First of all, what do we see? Take a look at your emails, your social feeds, put yourself on the listening end of your spoken elevator pitch- what do you notice? 

   Often, we can pinpoint what we like/ don’t like about others’ marketing, but what about doing a little self-check? We notice from others if their messages or posts made any sense or if it just seemed annoying. Have we taken a look at our own marketing content?
   
   

   1. Does this marketing content make me PROUD of my abilities or do I feel like I’m not giving it my best shot?

   2. What would I rate myself (1-10) on my efforts?
      Rating__________
      
      

2. Look at the metrics

   Data is easily accessible on our platform’s analytics dashboards- have you logged into these?

   Maybe you are taking a look too often and need to make some little “wins” along the way to keep feeling good and guided from these metrics. 

   1. Are my metrics clear and do they make sense?

   2. Am I using the application properly?

   3. How would I rate my performance on these platforms? (1-10)
      Rating__________

   
   

3. Look at who’s engaging vs. who’s looking

   1. Sent an email and ever notice who opened it, but they need a follow up?

   2. Do you have fans on your social media that you haven’t asked to become a client?

   3. Are you getting lots of positive feedback from people, but they never buy?

   4. How would you rate your overall engagement
      Rating__________
      
      

4. Look at what’s up to date

   Go through and make sure all of your systems are up-to-date and consistent

   Log into your multiple platforms- are they all saying the same thing?

   1. Do you see consistency or breaks or confusing elements across all of your systems or platforms?

   2. How would you rate your marketing “freshness” and being accurate with your information?
      Rating__________
      
      

5. Look at feedback

   If you are making a multi-platform funnel or sales flow, don’t stop testing and coming at the process with a critical eye

   If enrolled, ask MKTG Group members in Slack or friends and family to give you honest feedback and say, “who do you think this is intended for what problem am I solving- is the solution clear- would you buy it if you were in my customer’s position, why or why not?
   
   

   1. Do you regularly ask for feedback and how your marketing makes others feel?

   2. How would you rate your overall ability to get honest, non-biased feedback
      Rating__________
      
      

Marketing Health Analysis

Where do you score and what can you improve on?

Come up with a plan

1. If you notice some things need to be nursed back to health, don’t try to do everything overnight, let’s map it out!

2. Come up with a game-plan (below) to space things out and alleviate stress and anxiety around making these big changes:

3. Once you have all of your notes logged in, you can add to your calendar or plan out which weeks in the Impact-Driven MKTG Group, you’d like to work on these things with Dana’s 1-1 support help, the MKTG Group’s support slack channel, or on your own during our accountability work sprint time!

I’d love to hear about your marketing “health” and what you got out of this analysis! If you are interested in working together to nurse your marketing body back to health, let’s schedule a strategy session today!

Photography by Jungle Branch

Have you ever been to a really dull party? You probably never wanted to go back. The experience of you being in the wrong room with the wrong people in the wrong part of your life was probably the root cause.

Think about this as your customers when you are marketing everything to everyone and totally misaligned.

If you were to plan this party the way you want it- you’d probably have a say in how you’d make decisions.

Pictured in front of the most non-eco friendly car I’ve ever seen- Photo by MegN photography 2018.

If this party really was meant to be celebrated with fun cranked to the MAX, I'm sure you had some sort of idea of the following: 

• Guest List

• Budget - duh!!

• Food - you gotta have food or else everyone leaves after an hour. 

• Activity Schedule

• Any other vendors involved

• Invitations & RSVP schedule

Without any or all of the above that REALLY happened- on a scale of 1-10: 

1. How stressful was the event for you to put it on?

2. Did anyone know how to help you or were you just barking orders and not being the host you wanted to be?

3. Who didn't care about how well planned it was, they just wanted to be there for you, regardless, but really can't talk about how great the experience was?

4. How did you really feel about how much time you spent shuffling around unnecessarily the night before trying to make up for a lost time?

We can easily make all of these mistakes in our social life when no one really cares- they just want to support us for us, but when it comes to our business - the thing that pays the bills creates our legacy and gives us the opportunity to fulfill our life's mission- we try to bring the people into our circle who are valued potential clients and people who are seeking a real solution to what we have to offer... without a plan!?

HUH!?!?!?! 

With a marketing plan, to contrast to the numbered list above, you will experience

1. The efficiency of a plan to keep you focused on just what you need to do, on time, for the right reasons so you can relax and get a solid night's rest before anything publishes in your marketing

2. The community you've cultivated is there for all the right reasons, they know how to support you and you know how to lead them. You are all there for the same mission and work more as a team, emphasizing everyone's ability to guide or be guided, so more gets done and all feel like they are in the right place. Not to mention, this charges your batteries instead of depletes your energy when the aligned people are close to you in your business as your customers, clients, or community. 

3. People genuinely will want you to succeed because your mission is their mission, too. It's not just a popularity contest or the people who show up for you because they feel bad for you- it's for an actual purpose that they cannot wait to share with their peers. 

4. You are proud of the type of ethical, aligned, and mission-driven messages that are now out there in the world that is completely on brand- not something you feel like you had to "check the box" to get done and hope would be over with. 

If you are investing any ounce of energy in your business, putting in your precious time of skilled work, and throwing some money at your business, hiring a professional and seeking experienced help is the quickest way to get what you need.

You probably wouldn't ask your always-late, never prepared brother-in-law (I'm not talking about mine named Skye) to plan your big celebration, would you? 

So for an entrepreneur like yourself who has so much to learn about how marketing works, what are the 33 quality touchpoints in a cold to sold lead process, and how to map out HALF THE YEAR of where your business revenue will come from- why do you choose to be left to your own devices? 

I have a big party coming up that I’d love for us to celebrate, eat, drink, dance, and write marketing plans (the best party ever, duh!) hahah

It’s called, “Reconnecting with the Human Side of Business” Retreat Kickoff and it will be the starting experience of my brand’s 6-Month Marketing Program to keep your plan in action!

Celebrate for more details: