Posts in #MKTGRetreat
Give Yourself a Raise

Do you remember having a boss? Someone to impress for the sake of one day, receiving a great year-end review that also led to a pay increase? 

 

Whether you were a salaried employee or a hourly employee, every little extra dollar or increment meant that your life could be lived just a little sweeter. 

 

I think of that Dane Cook movie, Employee of the Month, where there was a new car at stake as he tried a little harder to impress the managers Glen and Glen, but altogether, was just a great, honest person at the end of the day who was motivated by a few different goals. 

 

You don’t have to impress Glen or Glen, because I know you have worked so hard all year making the most out of your days. Innovating things like recession-proof business strategies, attending CEO Days each month (cough cough*), and asking powerful questions. 

 

Most of all, you have stayed intentional each week about something new, because you have been following along here. 

 

So, my question is: when are you going to pay yourself MORE for the work that you are putting in? 

 

This may look like working LESS or simply raising your prices. Remember, you don’t have anyone who believes in your more than you could yourself. 

 

If you don’t feel like you are valuable enough, none of your customers and potential new clients will.

 Feeling valuable also may not change overnight. It's a practice of thoughts, beliefs and actions. One of the biggest you can do is start to change your internal talk, and visualize your raise and that you already have it using the power of manifestation!

If this week, you can start feeling into a 5% something more that you know you deserve, what could that look like for you? 

 

I’m sitting on my resort-style balcony in California, lounging while staring off into the beautiful scenery. I know that more time with my family and vacations like this fill me up and make me feel extra worthy as I take time to reflect on how hard I’ve worked all year. 

 

What does this look like for you? 

I write this because it’s one of the most self-sabotaging thing in business to undercharge and burnout. Where other places, bosses are happy to compensate for impressive performance, we practice not doing so for ourselves and that is a bad habit to begin. I would love to have you continue to believe in yourself, your worth, and allow the market to be guided by your powerful message. 

RETREAT ALERT:

Our upcoming CEO Days Retreat is taking place on January 14th- Plan out your RAISE and what it looks like for you!

Marketing is like Planning the biggest party of your life!

Have you ever been to a really dull party? You probably never wanted to go back. The experience of you being in the wrong room with the wrong people in the wrong part of your life was probably the root cause.

Think about this as your customers when you are marketing everything to everyone and totally misaligned.


If you were to plan this party the way you want it- you’d probably have a say in how you’d make decisions.

Pictured in front of the most non-eco friendly car I’ve ever seen- Photo by MegN photography 2018.

Pictured in front of the most non-eco friendly car I’ve ever seen- Photo by MegN photography 2018.


If this party really was meant to be celebrated with fun cranked to the MAX, I'm sure you had some sort of idea of the following: 

  • Guest List

  • Budget - duh!!

  • Food - you gotta have food or else everyone leaves after an hour. 

  • Activity Schedule

  • Any other vendors involved

  • Invitations & RSVP schedule


Without any or all of the above that REALLY happened- on a scale of 1-10: 

  1. How stressful was the event for you to put it on?

  2. Did anyone know how to help you or were you just barking orders and not being the host you wanted to be?

  3. Who didn't care about how well planned it was, they just wanted to be there for you, regardless, but really can't talk about how great the experience was?

  4. How did you really feel about how much time you spent shuffling around unnecessarily the night before trying to make up for a lost time?


We can easily make all of these mistakes in our social life when no one really cares- they just want to support us for us, but when it comes to our business - the thing that pays the bills creates our legacy and gives us the opportunity to fulfill our life's mission- we try to bring the people into our circle who are valued potential clients and people who are seeking a real solution to what we have to offer... without a plan!?


HUH!?!?!?! 

With a marketing plan, to contrast to the numbered list above, you will experience

  1. The efficiency of a plan to keep you focused on just what you need to do, on time, for the right reasons so you can relax and get a solid night's rest before anything publishes in your marketing

  2. The community you've cultivated is there for all the right reasons, they know how to support you and you know how to lead them. You are all there for the same mission and work more as a team, emphasizing everyone's ability to guide or be guided, so more gets done and all feel like they are in the right place. Not to mention, this charges your batteries instead of depletes your energy when the aligned people are close to you in your business as your customers, clients, or community. 

  3. People genuinely will want you to succeed because your mission is their mission, too. It's not just a popularity contest or the people who show up for you because they feel bad for you- it's for an actual purpose that they cannot wait to share with their peers. 

  4. You are proud of the type of ethical, aligned, and mission-driven messages that are now out there in the world that is completely on brand- not something you feel like you had to "check the box" to get done and hope would be over with. 

If you are investing any ounce of energy in your business, putting in your precious time of skilled work, and throwing some money at your business, hiring a professional and seeking experienced help is the quickest way to get what you need.

You probably wouldn't ask your always-late, never prepared brother-in-law (I'm not talking about mine named Skye) to plan your big celebration, would you? 

So for an entrepreneur like yourself who has so much to learn about how marketing works, what are the 33 quality touchpoints in a cold to sold lead process, and how to map out HALF THE YEAR of where your business revenue will come from- why do you choose to be left to your own devices? 

I have a big party coming up that I’d love for us to celebrate, eat, drink, dance, and write marketing plans (the best party ever, duh!) hahah

It’s called, “Reconnecting with the Human Side of Business” Retreat Kickoff and it will be the starting experience of my brand’s 6-Month Marketing Program to keep your plan in action!

Celebrate for more details:

Episode 2 of 10: Creating a Movement Leader in 6 Months

Are you one of the leaders of a movement that is now your business? Your business has the potential to change the world and I want you to know just how important and impactful your role as a CEO is!


"What kind of LEADER will I become in 6 months when I get my marketing right"


Three Questions for you:

1) In 6 months, what could make me more powerful and what could be easy in my life and in my business?!


2) In 6 months, who would you need to meet to make question #1 possible? What would you need to tell them? How should you leave them feeling?


3) Describe your ideal TRIBE or community:

- What are they looking for?

- How can you lead them?


If you are the World Leader ready to make the big impact you want to see using your business as a movement, we can show you what that looks like, plan it out, and create all of your next steps + accountability using the "Reconnecting with the Human Side of Business" program + retreat!


For more information, please visit & apply to http://mktgbrand.com/retreat


See you Friday at 1:30pm when we will be talking about "What Kind of Experience will the Marketing Plan + Retreat leave me walking away with?"



Episode 1 of 10: INTRODUCTION

This year, something incredibly new is being offered to my amazing community of mission-driven marketers with an all-inclusive experience that I can’t seem to navigate anything similar of its kind within all of the deep depths of Google.

Since this program is completely new and exciting, I’d love to get you caught up with everything needed to understand what I’m pulling off: 3 Questions at a time!


Join me every Monday & Friday as I give you an in-depth look into what “Reconnecting with the Human Side of Business” is looking like!

I have three questions I’m asking each LIVE session (originally hosted on Facebook) to CEO’s and entrepreneurs of mission-driven businesses.


to top it off:

I’ve kicked off the introduction as the beginning of 10 episodes to introduce the retreat + 6-month program: Reconnecting with the Human Side of Business!

The purpose of this has been to really dig deep into the Q&A of what this program is about!