Quiz: Are You Nourishing Your Business with Healthy Marketing?
Have you ever heard the expression, “junk in, junk out” when it comes to nutrition, habits, and overall wellness?
As wellness is one of my top 4 values (being #2 on my list), I find this exercise along with regular attendance at CEO Days an essential part of keeping up with the health of your business and marketing “department.”
Do you ever evaluate the health of your marketing?
Maybe you feel like you are abiding by your plan, but do you know when it is actually working?
Here is a list of ways to look at your marketing and diagnose where you should be focusing on your efforts!
Please give yourself a rating of 1-10 in each area. 1 being weakest, 10 being strongest!
Look in the mirror
First of all, what do we see? Take a look at your emails, your social feeds, put yourself on the listening end of your spoken elevator pitch- what do you notice?
Often, we can pinpoint what we like/ don’t like about others’ marketing, but what about doing a little self-check? We notice from others if their messages or posts made any sense or if it just seemed annoying. Have we taken a look at our own marketing content?
Does this marketing content make me PROUD of my abilities or do I feel like I’m not giving it my best shot?
What would I rate myself (1-10) on my efforts?
Rating__________
Look at the metrics
Data is easily accessible on our platform’s analytics dashboards- have you logged into these?
Maybe you are taking a look too often and need to make some little “wins” along the way to keep feeling good and guided from these metrics.
Are my metrics clear and do they make sense?
Am I using the application properly?
How would I rate my performance on these platforms? (1-10)
Rating__________
Look at who’s engaging vs. who’s looking
Sent an email and ever notice who opened it, but they need a follow up?
Do you have fans on your social media that you haven’t asked to become a client?
Are you getting lots of positive feedback from people, but they never buy?
How would you rate your overall engagement
Rating__________
Look at what’s up to date
Go through and make sure all of your systems are up-to-date and consistent
Log into your multiple platforms- are they all saying the same thing?
Do you see consistency or breaks or confusing elements across all of your systems or platforms?
How would you rate your marketing “freshness” and being accurate with your information?
Rating__________
Look at feedback
If you are making a multi-platform funnel or sales flow, don’t stop testing and coming at the process with a critical eye
If enrolled, ask MKTG Group members in Slack or friends and family to give you honest feedback and say, “who do you think this is intended for what problem am I solving- is the solution clear- would you buy it if you were in my customer’s position, why or why not?
Do you regularly ask for feedback and how your marketing makes others feel?
How would you rate your overall ability to get honest, non-biased feedback
Rating__________
Marketing Health Analysis
Come up with a plan
If you notice some things need to be nursed back to health, don’t try to do everything overnight, let’s map it out!
Come up with a game-plan (below) to space things out and alleviate stress and anxiety around making these big changes:
Once you have all of your notes logged in, you can add to your calendar or plan out which weeks in the Impact-Driven MKTG Group, you’d like to work on these things with Dana’s 1-1 support help, the MKTG Group’s support slack channel, or on your own during our accountability work sprint time!
I’d love to hear about your marketing “health” and what you got out of this analysis! If you are interested in working together to nurse your marketing body back to health, let’s schedule a strategy session today!
Photography by Jungle Branch