Gary Vaynerchuck accidently coined the term on a podcast he was speaking on and it stuck ever since with me.

Although I didn’t intent for it exactly, I really fell into this lull of social media + marketing + always being in the spotlight of growing my business. This experiment actually is quite interesting-

As part of my MKTG Tribe Program, I encourage business owners who manage their own marketing efforts on social media to proactively post their content and bulk-write in order to always be present and showing up “on-brand,” but this pause in posts was completely intentional.

I wanted to challenge the status quo against my own teaching to see how things would feel for me if I separated myself from everything for a moment. To see who missed me, who reached out, who sent an email of concern, or who was just completely okay with me being gone.

I find no reason to apologize, to explain any further than this, or to make an excuse of why I dramatically cut my posts away from my business than just to make marketing yet another layer of human- sometimes we just need to go away for a bit.

The old saying, “If you love something, let it go. If it comes back, it was meant to be!” was all the feels during Disappearing December.