A niche is a smaller segment of your business focus, audience, and offerings. Niching-down is the strategic process of taking your more general, broad business services and offerings into a more specific, targeted, and direct portion of those people.
Think of a photographer focusing on newborn portraiture only instead of capturing that PLUS weddings, events, and headshots. Think of a dessert shop focusing on craft cookies instead of being a full-service bakery.
The biggest benefit of your brand becoming more of a niche business is being known for something specific. This makes referring to your business incredibly easy for others. This also makes you receive the time freedom back in your business knowing that you are completely focused on serving one client need at a time. And finally, this process provides more fun when you are staying “in your zone of genius!”
Talk to any social media strategist and guide who are observing the algorithms at a technical level, or any network marketing leader who will tell you their success stories- it’s all about getting as specific as possible!
From a marketing perspective- niching down makes creating content done in half the time, taking out the guesswork, and preparing speaking engagements feel so much lighter & quicker when you know exactly what fewer topics you want to present.
Here is what’s possible when you niche down!
Ultimate Profitability- being a niched-down business is a way to discover profitability because you are focused, clear, and making decisions with a business mindset of “what’s working” vs “spending trial-and-error on what’s not working”.
Exponentially more clarity for you & audience- This makes referrals easier, messaging a breeze, and when your customers and community members hear what you have to say, there is so much less friction and head-scratching with how they understand you.
Spending your resources in the most direct way - If you know you don’t want to show up to certain events, be on social media platforms that you both don’t enjoy and where your audience isn’t- it’s such an easier decision to make when you have your niche determined and clarified.
Think of all the time you get back from worrying about what you are missing out on- no more of that!
Known for something that will increase your brand recognition- How would you like to be remembered for your niche instead of the random ideas and thoughts that keep popping into your head that always feel like a change in direction?
The brains of folks who are receiving this message just may not “stick” as well as if you were niched down!
Most passionate & more fun - More indirectly, you will start to experience only working and spending time in activities, around the focus of what you love best. This happens as a byproduct of niching down - try it and I cannot wait for you to experience this!
