Posts tagged perspective
Shine through it all 🌟

Welcome to Sunday Intentions

My mantra is also fitting for what I want to share with you today: 

Life is 10 % what happens to you and 90 % how you react to it.”

― Charles R. Swindoll

I had some fierce conflict between business week prep & writing these emails vs. summertime enjoyment in personal life spent with family & friends. Oops!

As my theme for this season has been all about “Business Vacation,” I thought I would take a page out of my own book and visit you today instead. 

The last few weeks have really got me thinking about trying to set “GOALS” and ask for what I want in a time that feels so scarce, so hurtful, and with so much pain going on in the world. 

What more could I ask for? 

Are you feeling disconnected from wanting “more” when you are stuck feeling like you are just trying to process how to get to tomorrow? Me too. I think of all of the kids who can’t return to a school who has a traumatic homelife - their refuge is taken away.

I think of all of the people who have lost their homes, their businesses, and their jobs - their security has been taken away. And on a global view, all of the people who have lost their spouses, daughters, sisters, uncles, fathers, mothers, and so many others to the devastation of the world shutting down, a global pandemic going on, and catastrophic climate events in other countries- their everything has been taken away. 

2020 was given to us as a gift, I believe, to change our hearts and be more of what truly matters, not what we layout on a goals list.  

It makes me extremely uncomfortable when I am facing this polarity as a leader- telling people who have “EVERYTHING” to want more, and forget about the people who have been stripped down to nothing. 

Hold on- no.

That’s not the narrative. Mission-driven marketing is embedded into the fabric of what I do. I have the absolute power to change the world for the better to make these very bleak topics my goals instead of wanting more comfort, security, wealth, or “stuff!” 

This is what Ethical Leaders use to connect a community together by being a force of GOOD, not a force of victimization. We go to the uncomfortable spots in the world because we take what we witness, we feel, and we can really be moved by and embed it back into our businesses. 


For some of you, this is very obvious and already baked in. For others on this weekly update, this is brand new and you are just navigating how to play a part in the changes you want to see in the world. 


I shared with my community of Ethical Leaders what in their life they felt so deeply moved by and how has it made them a better leader? It was an incredible and very vulnerable spot to share, but I really got to see a completely different side to people that they are struggling with sharing with the world- even though it is the “Why” behind their entire business! 

It’s a hard thing to do, but instead of complaining about what is wrong with this world and the leadership in it, let’s use this as our chance to: go to the ugly places, the deep dark spots in our soul, and the hurt in the world to find our true calling and align it with our very purpose & start to make the action happen!  

I invite you to be open minded to thinking about this in a way of healing, leading, and being the “light” in the world this week instead of feeding into the negativity of the media on our social feeds. What are we sharing- more fear, anxiety, and frustration or what the world needs from you most? Make the change happen because you are going to the good places we need you to reach to, talking sincerely about the things that your business was built on, and start rallying your community to create something amazing to happen that YOU were part of leading! 


The intention this week: 

“Everything that I’ve seen, felt, and experienced was no mistake. It happened to me because I can handle it and I was meant to be forever changed by it. I now can not “unsee” what I saw, and that is what is going to make me a stronger leader. I will start by recognizing what I feel so deeply moved by and work on incorporating that into my message as a leader!” 


Intentions are what we do inside to make our life steer toward where we want it to go. The expectations and outside events are just the waves, the wind, and the obstacles that are along the journey. Stay true to the direction that you declare you are going, we are here to support you! 


Have a great Sunday, Dana Magnus