Do you ever feel like you have been too stale, stagnant, or just plain old rusty at what you are doing?

I know that owning a business gives me two ways to feel:

1. FEELING INCREDIBLE: Having an outlet to fully create new things from my bursting, innovative ideas to express my value, service. All while challenging myself to provide a stream of income replacement from the 9-5 job that still offers so much time and support for me and my family, along with my self-esteem and fulfillment of what I love doing.

AND AT THE SAME TIME…

2. FEELING OVERWHELMED & STUCK/ LOST. It goes hand-in-hand with having almost TOO much control and choice that when new ideas pop-up, I can’t help but feel a little derailed and distracted from operating a business focused on the bottom line. Afterall, there is so much fun to be had and good to be done outside of just the operations, revenue-generation, and marketing!

What I have learned after this month of working with attendees at CEO Day’s March event and building our workbook, being involved fully in discussions and providing marketing content that was opening conversations around this topic, that businesses need adventure too!

My husband and I have been discussing that too much “human” in our business can often time take away from the mission and the bottom line if not being intentional about the focus.

I used to completely argue with him about this, but lately, I have seen this coming more true as I dove too deep into transforming everything about the way I ran my business, and doing so too frequently.

I work with my clients to provide a direction to a larger vision, a bird’s eye view of the big picture, while still keeping adventure and spontaneity in marketing along the way during the day-to-day.

Are you feeling VALUABLE enough- try to add some more adventure to what you are already doing! 

​​IN YOUR BUSINESS....

Do you take the path of least resistance.... or blaze your own?

Are you stuck in a stale habit & routine that isn’t working anymore?  

Lately, have you edited anything about your

business

processes

community

offerings

or workflow?

Do you feel like the impact you are making on your big mission isn’t where you want it to be?

Does the problems of the world get you feeling actionable or keep you feeling small, stuck or depressed?

Are you surrounded by people who don’t challenge, inspire, or motivate you?

Does the number in your bank account make you feel proud of the hard work you are putting forth?

When you look at your life, do you as, “is this what I really wanted to build for myself- is this really “it”? 

Do you see a clear vision for “what’s next”? 

When you wake up in the morning, how often do you spring out of bed with new ideas that you can’t wait to jot down?

Does the way you run your business feel “enough”?

If you liked this exercise, imagine how much more we can dive deeper with a 1-1 strategic session for your marketing. I’m happy to take a look at what you wrote down and make some actionable steps and suggestions for you in your Q2 marketing plan for this year! 

• Dana 

Ya'll hate writing?

If someone on your team is a content writer for your brand but can't seem to get moving, I gotchu! ⠀

I mean, I used to freak out about writing SO bad that I'd spend more time coping my stress than letting the words flow.

It just takes a lot of time, patience, energy, & a system to point you in the right direction.

I’m going to share with you my system, but first, this is real-talk Writing Anxiety:

“50 percent of doctoral students in the U.S. and Canada drop out during the research proposal or dissertation-writing phases of their degrees before finishing their programs.”

— Council of Graduate Schools (2008), PhD Completion and Attrition: Analysis of Baseline Program Data from the PhD Completion Project. Washington, DC: Council of Graduate Schools.

There are 4 things I live by daily when dealing with writer's block:

• "Oh shucks, I forgot why I am doing this"

  Sometimes just write down what your objective is when trying to create content or build your message. When writing the objective of a marketing piece is right in front of you, it will significantly get you moving on your words.

• Take a second away from the screen and come back to it.  

  You will soon start replacing the objective statement (in the tip above) with more fun, subjective writing and let your pen or keyboard soar with creativity- Often times for me, being simple FIRST solves half the battle.

• {What do they need the} mindset
  Get to the point with what your target peeps need to hear from you. Who are they, what are their pain points, what is the most important, juicy elements? Don't skip this part- it's also very important so you don't miss anything crucial and always being relevant with who you are intending to read this.

• ALWAYS proofread!

  I used to submit writing as soon as I finished it and never took a second glance. Later in my career as a Public Relations Director, I improved my writing significantly with the 2nd, 3rd, and 4th pass through. The edits and revisions are where all the GREAT stuff comes from! ⠀⠀What are you working on this week that involves writing?

If you can implement these tips to your overall #MissionDrivenMarketing strategy, more power to you! You will reach your target audience loud & clear. If you have anxiety about having anxiety and want to completely delegate this from your tasks and focus on being a more impacting CEO, our full-service Agency of content writers and creatives can help! Contact us for a quick introduction call so we can start mapping out options for you!